Japanese Hair Straightening

THE PROTEIN TREATMENT is an innovative process
that tranforms the hair entirely

guava latino is the best formaldehyde free solution on the market!

This natural substance gives hair the ability to return to its original healthy, shiny, smooth state. It is arevolutionary process
that softens, shines, straightens and makes the hair healthy. It penetrates the hair repairing internal damage and coats the hair
preventing further damage

the results are smooth, silky and straight hair

Depending on your hair length and thickness the Latino ranges between $300- $450


Unlike other products available in the market, such as relaxers or the Japanese thermal conditioning, the Protein Treatment smoothes the hair without damaging or changing its texture. The treatment can be used on all hair types, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached). It is excellent for getting rid of curly, frizzy, damaged, unhealthy, dull, mistreated hair.


The Latino Protein treatment is not permanent. It naturally fades out of the hair. The wave or curl will gradually come back in about 2 - 4 months. The hair will stay soft, shiny and healthy looking. The more you do the treatment the better condition the hair becomes. The treatment also makes the hair very manageable. It will require less blow drying time and results will be very good with a flat iron.

The application process lasts anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. After product is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. Results are visible immediately after treatment is completed, clients are amazed to say the least. Hair looks healthy and youthful.


Taking care of the hair after the Protein Treatment is applied is effortless. The amount of time required to style hair will decrease dramatically; in some cases it is wash and go.

Others require some blow drying and minimum styling time. This treatment restores hair resiliency; humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair! The results last two to four months, the treatment fades progressively as hair is washed.

As clients repeat the treatment every few months or so, you will be able to observe the improved quality of hair grown after the Protein Treatment was applied.

This revolutionary process was developed overseas, and is now available in the US and other markets in North America, Latin America, Europe and now in Sydney.

Latino Hair Treatment works on fine, wavy, and curly hair. With this product, the option to colour process their hair without having to worry about breakage. The reason is simple - The Latino Hair Treatment sits on the cuticle, not penetrating into the cortex, which allows the Protein to work at its best.